Safaricom Launches Digital Solution for Farmers

Stephen Kinuthia, Safaricom Enterprise (center) explains how connected farmer app works to Philip Kibusie, Chairman, Sirikwa Dairies and Samson Limo, Regional Manager Kenya Dairy Board during the launch of the app powered by Safaricom in Eldoret.

Telco firm Safaricom has launched a mobile and web based service that will help agricultural processing businesses in production planning by opening a communication line with farmers.

Dubbed Connected Farmer, the service enables organizations transact with farmers by leveraging M-PESA to make and receive payments securely. It also helps  register and key in information such as  expected production quantities helping processors plan especially on pick up and work force resulting in overall cost reduction in production.

Speaking during the launch Rita Okuthe , Director of Enterprise Business, Safaricom “Our aim is to digitize the end to end operations of agricultural produce processing firms creating supply chain efficiencies, linking farmers to commercial markets while facilitating productivity improvements.”

Mobile enabled solutions for businesses, Mezzanine Ware and Safaricom teamed up to develop the solution. The launch follows a six month pilot which saw 12 firms with 80,000 farmers sign up. The technology also helps farmers in tracking sales and cash management.