Telco firm Safaricom has opened its regional headquarters in Nyeri town in a move aimed at decentralizing its operations across the country.
The office which will be the center of operations for Mt. Kenya and North Eastern region is located on the outskirts of Nyeri along the Nyeri – Tetu Road, opposite Outspan Hospital, serving across 17 counties.
Safaricom further moved to extend its retail and customer touchpoints to more customers in the region with the launch of its 46th retail shop at Nanyuki Mall in Nanyuki town. Customers in the 17 counties can also further access Safaricom services through 17 Customer Care Desks.
“Decentralising our services through The Mt. Kenya and North Eastern regional headquarter enables us to be closer to our customers in the 17 counties. The regional office further gives us a better understanding of our customers’ needs and will in turn allow us to provide them with products and services that better fit their wants,” said Bob Collymore, CEO, Safaricom.
Safaricom has over the past year heavily invested in strengthening its network in the region, expanding its 3G and 4G network by more than 60 new sites including in Tana River, Isiolo, Marsabit, Kiambu and Garissa counties.
Residents in the region are this year set to benefit from increased broadband coverage with Safaricom’s plan to rollout an additional more than 160 new 3G and 4G sites. The firm also plans to further boost its voice coverage through an investment in more than 80 new 2G sites.
The mobile operator began implementing its regionalization strategy two years ago in a move that has seen services previously offered at its Nairobi headquarters decentralised to six regions. Besides the Mt. Kenya and North Eastern region, other regions include Nairobi East, Nairobi West, Coast, Rift and the Great Western regions.