Released on 21st July, 2016, Cold Water is a song recorded by electronic music group Major Lazer, taken as the lead single from their fourth studio album, Music Is the Weapon (2017), featuring vocals from Canadian artist Justin Bieber. It was written by Major Lazer member Diplo, Benny Blanco, Ed Sheeran, Justin Bieber and Henry Allen and produced by Diplo, Benny Blanco, Jr. Blender and King Henry. Bieber provides the majority of the vocals on the track, but Danish female singer MØ lends her voice at the end.
In the United States, “Cold Water” debuted at number two, behind Sia’s “Cheap Thrills”, on the Billboard Hot 100, becoming Bieber’s third number-two debut on the chart, passing Mariah Carey’s record to become the artist with the most number-two debuts; he also leads with the most top-two debuts at five. Additionally, “Cold Water” becomes Major Lazer’s second top 10 single and highest-charting single in the United States, as well as Bieber’s tenth top 10 single. The song moved up and down in the top 5 back to number two.
Newsweek’s Tufayel Ahmed and Digital Spy’s Megan Davies called it a future summer hit. Raisa Bruner of Time shared the same opinion, explaining: “This is the kind of jam you want to play as you road trip with the windows down; the kind of catchy slow-burn that gives you feels but will also get you going at a dance party.”
The New York Times’s Jon Caramanica was less enthusiastic towards the song, writing: “Bieber’s earlier collaborations with Diplo (and also Skrillex) worked because of the frisson of the young pop star getting tugged onto the producers’ turf. But with ‘Cold Water’, Mr. Bieber’s new collaboration with Diplo’s Major Lazer project — which also includes an appearance by the singer MØ — the gravity pulls in the other direction.” Calling the song “tepid”, he concluded “the return, near the song’s end, of the flute-that’s-not-actually-a-flute that was such a radical injection the last time around, here feels like an act of desperation.”
Overall, with a beach vibe in the verses, ‘Cold Water’ makes us want to dance along! We believe that the song will perform very well on the charts.